Smartphones have changed the game in the last 15 years with how people and businesses interact. Since its inception, businesses have worked on app development to keep up with the times.
Now, there are nearly nine million mobile apps available.
With so many apps available, you need to have a good app store optimization strategy ready once you build an app. Having a good strategy and good app store optimization tools should help your app get the views it needs.
Are you asking yourself, “How do I build an app for my business?” This guide breaks down some of the biggest things that you need to know.
Using the Right Keywords
One of the biggest things you need to do to increase visibility is to have the right keywords. The reason for this is that if you have the correct keywords, people searching for apps in an app store will have a much easier time finding your app.
That is because you should be using keywords that the users you want are likely to look for.
Let’s say that you are starting a sportsbook and you have an app for it in an app store. For this type of app, a simple keyword to use would be “sportsbook.”
However, you may be known for a specific sport. Let’s say it is horse racing in this example. For this, a good keyword phrase could be “horse racing sportsbook.”
You have to have a good idea of what your app is known for and what type of niche or genre your app falls under. That will help you get a better idea of what your audience is looking for.
Considering that 68% of online experiences involve a search engine, the importance of app store optimization cannot be stressed enough.
Knowing Your Audience
Going off of the above, you need to have a good idea of what your target audience is looking for. To do this, you need to conduct some research on what type of people do business with you and do business in your industry.
Is there a certain age range that is more likely to use your app? How about a gender, race, or ethnicity? These are questions you need to think about thoroughly.
Having this information can be critical when it comes to app store optimization. That is because it can impact what keywords you decide to use for that app store along with your overall marketing strategy.
Take the time to do as much research on this as needed.
Build an App for My Business
These are two things that you need to keep in mind if you are worried about your app’s potential visibility in an app store. Make sure you use the right keywords to maximize your app store optimization.
To know what keywords you should be using, you need to know what type of target audience you have. Take the time to research who is likely to use your business.